BASF has registered a new corporate name, BASF Catalysts LLC, in the U.S. for the recently acquired Engelhard Corp. BASF will extend its brand to Engelhard companies in other regions of the world over the next few months based on local registration requirements.
“This rebranding signifies a key milestone in the integration process as it brings together BASF’s brand strength and Engelhard’s strong reputation for innovation and quality,” said Klaus Peter Löbbe, BASF board member responsible for North America. “Engelhard is an integral part of BASF as the world’s leading chemical company.”
Engelhard businesses not included in the catalysts division will also operate under this new corporate entity until plans are finalized for the businesses in appearance and performance technologies and ventures to be transferred to other existing BASF business units.